Joni
Salminen
Docent, Turku School of Economics
Postdoctoral researcher
Marketing, Human-Computer Interaction, Technology
Areas of expertise
Digital marketing
startups
platforms
personas
Biography
I'm interested in personas, online platforms, digital marketing, and technology startups. Always open for collaboration. Contact: joolsa@utu.fi
Publications
Viewed by too many or viewed too little: Using information dissemination for audience segmentation (2017)
Proceedings- Association for Information Science and Technology
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Generating Cultural Personas from Social Data: A Perspective of Middle Eastern Users (2017)
International Conference on Future Internet of Things and Cloud Workshops
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Problems of Data Science in Organizations: An Explorative Qualitative Analysis of Business Professionals’ Concerns (2017)
International Conference on Electronic Business, Proceedings of the International Conference on Electronic Business
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Who Are Your Users?: Comparing Media Professionals' Preconception of Users to Data-driven Personas (Extended abstract) (2017)
Australian Conference on Computer-Human Interaction
(O2 Muu julkaisu )
Social Media Espionage - A Strategic Grid (2015)
(Vertaisarvioitu artikkeli kokoomateoksessa (A3))Startup dilemmas – strategic problems of early-stage platforms on the internet (2014)
strategic problems of early-stage platforms on the internet
(G4 Monografiaväitöskirja)
Open-Source Software Entrepreneurial Business Modelling (2014)
10th IFIP WG 2.13 International Conference on Open Source Systems (OSS), IFIP Advances in Information and Communication Technology
(O2 Muu julkaisu )
Why avoid difficult problems? Exploring the avoidance behavior within startup motive (2013)
Proceedings of the LCBR European Marketing Conference
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Fool’s gold? Developer dilemmas in a closed mobile application market platform (2013)
International Conference on Electronic Commerce, Lecture Notes in Business Information Processing
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))