Joni
Salminen
dosentti, Turun kauppakorkeakoulu
Postdoctoral researcher
Markkinointi, tietokoneiden ja ihmisten vuorovaikutus, teknologia
Asiantuntijuusalueet
Digitaalinen markkinointi
startupit
alustat
persoonat
Julkaisut
Problems of Data Science in Organizations: An Explorative Qualitative Analysis of Business Professionals’ Concerns (2017)
International Conference on Electronic Business, Proceedings of the International Conference on Electronic Business
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Who Are Your Users?: Comparing Media Professionals' Preconception of Users to Data-driven Personas (Extended abstract) (2017)
Australian Conference on Computer-Human Interaction
(O2 Muu julkaisu )
Gender effect on E-commerce sales of experience gifts: Preliminary empirical findings (2017)
International Conference on Electronic Business, Proceedings of the International Conference on Electronic Business
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Who does what in marketing? Toward an understanding of marketer–machine interaction (Presentation at ICWSM 2017 Workshop: Studying User Perceptions and Experiences with Algorithms, Montreal, Canada) (2017)
(O2 Muu julkaisu )Social Media Espionage - A Strategic Grid (2015)
(Vertaisarvioitu artikkeli kokoomateoksessa (A3))Open-Source Software Entrepreneurial Business Modelling (2014)
10th IFIP WG 2.13 International Conference on Open Source Systems (OSS), IFIP Advances in Information and Communication Technology
(O2 Muu julkaisu )
Startup dilemmas – strategic problems of early-stage platforms on the internet (2014)
strategic problems of early-stage platforms on the internet
(G4 Monografiaväitöskirja)
Fool’s gold? Developer dilemmas in a closed mobile application market platform (2013)
International Conference on Electronic Commerce, Lecture Notes in Business Information Processing
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Why avoid difficult problems? Exploring the avoidance behavior within startup motive (2013)
Proceedings of the LCBR European Marketing Conference
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))