Joni
Salminen
Docent, Turku School of Economics
Postdoctoral researcher
Marketing, Human-Computer Interaction, Technology
Areas of expertise
Digital marketing
startups
platforms
personas
Biography
I'm interested in personas, online platforms, digital marketing, and technology startups. Always open for collaboration. Contact: joolsa@utu.fi
Publications
Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data (2018)
Social Network Analysis and Mining
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Fixation and Confusion - Investigating Eye-tracking Participants' Exposure to Information in Personas (2018)
ACM SIGIR Conference on Human Information Interaction and Retrieval
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
From 2,772 segments to five personas: Summarizing a diverse online audience by generating culturally adapted personas (2018)
First Monday
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Automatic Persona Generation (APG): A Rationale and Demonstration (2018)
Conference on Human Information Interaction and Retrieval
(A4 Vertaisarvioitu artikkeli konferenssijulkaisussa)
To use branded keywords or not? Rationale of professional search-engine marketers for brand bidding strategy (Presentation at the 13th Global Brand Conference 2018) (2018)
Global Brand Conference
(O2 Muu julkaisu )
Platform as a Social Contract: An Analytical Framework for Studying Social Dynamics in Online Platforms (2018)
(Vertaisarvioitu artikkeli kokoomateoksessa (A3))Imaginary People Representing Real Numbers: Generating Personas from Online Social Media Data (2018)
ACM Transactions on the Web
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Who does what in marketing? Toward an understanding of marketer–machine interaction (Presentation at ICWSM 2017 Workshop: Studying User Perceptions and Experiences with Algorithms, Montreal, Canada) (2017)
(O2 Muu julkaisu )Inferring social media users’ demographics from profile pictures: A Face++ analysis on Twitter users (2017)
International Conference on Electronic Business, Proceedings of the International Conference on Electronic Business
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Viewed by too many or viewed too little: Using information dissemination for audience segmentation (2017)
Proceedings- Association for Information Science and Technology
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))