Joni
Salminen
Docent, Turku School of Economics
Postdoctoral researcher
Marketing, Human-Computer Interaction, Technology
Areas of expertise
Digital marketing
startups
platforms
personas
Biography
I'm interested in personas, online platforms, digital marketing, and technology startups. Always open for collaboration. Contact: joolsa@utu.fi
Publications
Design issues in automatically generated persona profiles: A qualitative analysis from 38 think-aloud transcripts (2019)
International ACM SIGIR Conference on Research and Development in Information Retrieval, International ACM SIGIR Conference on Research and Development in Information Retrieval
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Automatic Persona Generation for Online Content Creators: Conceptual Rationale and a Research Agenda (2019)
(Vertaisarvioitu artikkeli kokoomateoksessa (A3))Confusion and information triggered by photos in persona profiles (2019)
International Journal of Human-Computer Studies
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
With or without super platforms? Analyzing online publishers’ strategies in the game of traffic (2018)
International Conference on Social Informatics, Lecture Notes in Computer Science
(A4 Vertaisarvioitu artikkeli konferenssijulkaisussa)
Determining online brand reputation with machine learning from social media mentions: A study in the banking context (Presentation at the 13th Global Brand Conference 2018) (2018)
Global Brand Conference
(O2 Muu julkaisu )
Are personas done? Evaluating their usefulness in the age of digital analytics (2018)
Persona Studies
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Combining behaviors and demographics to segment online audiences: Experiments with a youtube channel (2018)
International Conference on Internet Science, Lecture Notes in Computer Science
(A4 Vertaisarvioitu artikkeli konferenssijulkaisussa)
Automatically Conceptualizing Social Media Analytics Data via Personas (2018)
International AAAI Conference on Web and Social Media
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
What We Read, What We Search: Media Attention and Public Attention Among 193 Countries (2018)
World Wide Web Conference
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Findings of a user study of automatically generated personas (2018)
CHI Conference on Human Factors in Computing Systems
(O2 Muu julkaisu )