Joni
Salminen
Docent, Turku School of Economics
Postdoctoral researcher
Marketing, Human-Computer Interaction, Technology
Areas of expertise
Digital marketing
startups
platforms
personas
Biography
I'm interested in personas, online platforms, digital marketing, and technology startups. Always open for collaboration. Contact: joolsa@utu.fi
Publications
Enriching social media personas with personality traits: A deep learning approach using the big five classes (2020)
International Conference on Human-Computer Interaction, International Conference on Human-Computer Interaction
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Classifying online corporate reputation with machine learning: a study in the banking domain (2020)
Internet Research
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Four Types of Toxic People: Characterizing Online Users' Toxicity over Time (2020)
Nordic Conference on Human-Computer Interaction
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics (2020)
Data and Information Management
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Designing prototype player personas from a game preference survey (Extended Abstract) (2020)
ACM CHI Conference on Human Factors in Computing Systems
(O2 Muu julkaisu )
Analyzing demographic bias in artificially generated facial pictures (Extended Abstract) (2020)
ACM CHI Conference on Human Factors in Computing Systems
(O2 Muu julkaisu )
Topic-driven toxicity: Exploring the relationship between online toxicity and news topics (2020)
PLoS ONE
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Personas and Analytics: A Comparative User Study of Efficiency and Effectiveness for a User Identification Task (2020)
ACM SIGCHI annual conference on human factors in computing systems
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
The effect of experience on persona perceptions (Extended Abstract) (2020)
ACM CHI Conference on Human Factors in Computing Systems
(O2 Muu julkaisu )
From flat file to interface: Synthesis of personas and analytics for enhanced user understanding (2020)
Proceedings- Association for Information Science and Technology
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))