Joni
Salminen
Docent, Turku School of Economics
Postdoctoral researcher
Marketing, Human-Computer Interaction, Technology
Areas of expertise
Digital marketing
startups
platforms
personas
Biography
I'm interested in personas, online platforms, digital marketing, and technology startups. Always open for collaboration. Contact: joolsa@utu.fi
Publications
The ability of personas: An empirical evaluation of altering incorrect preconceptions about users (2021)
International Journal of Human-Computer Studies
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Strengths and Weaknesses of Persona Creation Methods: Outlining Guidelines for Novice and Experienced Users and Opportunities for Digital Innovations (2021)
Hawaii International Conference on System Sciences
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Persona Analytics: Implementing Mouse-Tracking for an Interactive Persona System (2021)
ACM SIGCHI Conference on Human Factors in Computing Systems, Extended abstracts on human factors in computing systems
(O2 Muu julkaisu )
Accessing the Ability of Personas to Alter Preconceptions of Audience Attributes (2021)
International Conference on Human-Computer Interaction
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Helping Professionals Select Persona Interview Questions Using Natural Language Processing (2021)
IFIP Conference on Human-Computer Interaction, Lecture Notes in Computer Science
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Too few, too many, just right: Creating the necessary number of segments for large online customer populations (2021)
Electronic Commerce Research and Applications
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
All About the Name: Assigning Demographically Appropriate Names to Data-Driven Entities (2021)
Hawaii International Conference on System Sciences
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Manual and automatic methods for user needs detection in requirements engineering: Key concepts and challenges (2021)
International Conference on Electrical, Computer, Communications and Mechatronics Engineering
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
A Survey of 15 Years of Data-Driven Persona Development (2021)
International Journal of Human-Computer Interaction
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Next Likely Behavior: Predicting Individual Actions from Aggregate User Behaviors (2021)
International Conference on Intelligent Data Science Technologies and Applications
(A4 Vertaisarvioitu artikkeli konferenssijulkaisussa)