Joni
Salminen
Docent, Turku School of Economics
Postdoctoral researcher
Marketing, Human-Computer Interaction, Technology
Areas of expertise
Digital marketing
startups
platforms
personas
Biography
I'm interested in personas, online platforms, digital marketing, and technology startups. Always open for collaboration. Contact: joolsa@utu.fi
Publications
Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personas (2022)
Information Technology and Management
(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä )
Can Unhappy Pictures Enhance the Effect of Personas? A User Experiment (2022)
ACM Transactions on Computer-Human Interaction
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Measuring user interactions with websites: A comparison of two industry standard analytics approaches using data of 86 websites (2022)
PLoS ONE
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Instilling Knowledge Claims of Personas from 346 Research Articles (2021)
ACM SIGCHI Conference on Human Factors in Computing Systems, Extended abstracts on human factors in computing systems
(O2 Muu julkaisu )
Taking Back Control of Social Media Feeds with Take Back Control (2021)
International Symposium on Innovations in Intelligent Systems and Applications
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Comparing persona analytics and social media analytics for a user-centric task using eye-tracking and think-aloud (2021)
Biannual Conference of the Italian SIGCHI Chapter
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Automatically Mapping Ad Targeting Criteria between Online Ad Platforms (2021)
Hawaii International Conference on System Sciences
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Suggestions for Online User Studies: Sharing Experiences from the Use of Four Platforms (2021)
International Conference on Human-Computer Interaction, International Conference on Human-Computer Interaction
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Towards a Measurement Scale of Organizational Readiness for Personas (Extended Abstract) (2021)
ACM SIGCHI Conference on Human Factors in Computing Systems, Extended abstracts on human factors in computing systems
(O2 Muu julkaisu )
Picturing It!: The Effect of Image Styles on User Perceptions of Personas (2021)
ACM SIGCHI annual conference on human factors in computing systems
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))