Jaana
Tähtinen
Senior Advisor, Pori Unit
Prof.
Areas of expertise
Business-to-Business Marketing
Business relationship dynamics
Network management
Emotions in business
Customer perceived value
Corporate branding
Biography
Jaana Tähtinen is currently a Professor of Marketing (tenured) and a head of the discipline at the Pori Unit of Turku School of Economics, University of Turku. Before she started at TSE in 2015, she worked as a Professor of Marketing (tenured) at the Oulu Business School, University of Oulu since 2007. In her earlier career, Jaana has worked i.e. for City of Oulu, Nokia Mobile Phones and an advertising agency.
Jaana serves as an associate editor (Marketing) at Scandinavian Journal of Management, and as a member of the editorial board and a reviewer at many international journals. She is a co-founder of Nordic Workshop on Relationship Dynamics (NoRD) -workshops and a member of scientific societies such as the IMP Group and the Academy of Marketing Science.
Publications
Repair processes in business relationships (2018)
24th Nordic Workshop on Interorganizational Research
(O2 Muu julkaisu )
Ecopreneurial ventures' networked innovation commercialization (presentation at the 34th IMP Conference) (2018)
Annual IMP Conference and Doctoral Colloquium
(O2 Muu julkaisu )
Understanding the process of repair in dissolving business relationships (2018)
Annual IMP Conference and Doctoral Colloquium
(O2 Muu julkaisu )
Ironic festival branding (2017)
Nordic academy of management conference
(O2 Muu julkaisu )
Research agenda with empirical results of using humour strategically in business (2017)
Yrittäjyyskasvatuspäivät
(Artikkeli ammatillisessa konferenssijulkaisussa (D3))
Narrating City Futures: On the formation of sponsorship networks and their role in realising the tourism benefits of hosting cultural mega-events (2017)
Heritage, Tourism and Hospitality International Conference
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Business Relationship Dynamics as Stability and Change (2017)
the CBIM workshop
(O2 Muu julkaisu )
The NoRD as a community of practice in research (2016)
Marketing Theory
(Kirjoitus tai data-artikkeli tieteellisessä aikakauslehdessä (B1))
How to study business relationship dynamics as stability and change (Peer-reviewed paper presented at the NoRD2016, 28-30.9.2016, Noormarkku, Finland) (2016)
(O2 Muu julkaisu )The sub-process of renegotiation during the repair of buyer-supplier relationships facing dissolution. (Esitys 32nd IMP Conferencessa, 30.8.-3.9. 2016, Poznan, Poland) (2016)
32nd IMP Conference
(O2 Muu julkaisu )