Jaana
Tähtinen
Senior Advisor, Pori Unit
Prof.
Areas of expertise
Business-to-Business Marketing
Business relationship dynamics
Network management
Emotions in business
Customer perceived value
Corporate branding
Biography
Jaana Tähtinen is currently a Professor of Marketing (tenured) and a head of the discipline at the Pori Unit of Turku School of Economics, University of Turku. Before she started at TSE in 2015, she worked as a Professor of Marketing (tenured) at the Oulu Business School, University of Oulu since 2007. In her earlier career, Jaana has worked i.e. for City of Oulu, Nokia Mobile Phones and an advertising agency.
Jaana serves as an associate editor (Marketing) at Scandinavian Journal of Management, and as a member of the editorial board and a reviewer at many international journals. She is a co-founder of Nordic Workshop on Relationship Dynamics (NoRD) -workshops and a member of scientific societies such as the IMP Group and the Academy of Marketing Science.
Publications
In more ways than one: The role of academic gatherings in theory building (2016)
Marketing Theory
(Kirjoitus tai data-artikkeli tieteellisessä aikakauslehdessä (B1))
The sub-process of renegotiation during the repair of buyer-supplier relationships facing dissolution (Paper presented at the NoRD2016, 28-30.9.2016, Noormarkku, Finland) (2016)
(O2 Muu julkaisu )Renegotiation: The First Step of Business Relationship Repair (Esitys 2016 CBIM Academic Workshopissa, 29.6.-1.7. 2016, Bilbao, Spain) (2016)
CBIM Academic Workshop
(O2 Muu julkaisu )
Intermediary roles in local mobile advertising: Findings from a Finnish study (2016)
Journal of Marketing Communications
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
How to develop theory and keep our jobs? The role of academic ‘gatherings’ in our theory development practice (2016)
The role of academic ‘gatherings’ in our theory development practice.
Marketing Theory
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
To express or not? – Emotion labour and narratives on relationship ending (2015)
Emotion labour and narratives on relationship ending
Annual Industrial Marketing and Purchasing Conference
(O2 Muu julkaisu )
Purchasing as market-shaping: The case of component-based software engineering (2015)
Industrial Marketing Management
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Defining the Core Concepts – Necessary or Nuisance? (2015)
(O2 Muu julkaisu )The HURMOS Project – Exploring Humour as a Strategic Tool for Creating Innovative Business. A Poster. (2015)
(O2 Muu julkaisu )Revisiting the Business Relationship Concept (2015)
Annual Industrial Marketing and Purchasing Conference
(O2 Muu julkaisu )