Jaana
Tähtinen
Professor, Pori Unit
Prof.
Areas of expertise
Business-to-Business Marketing
Business relationship dynamics
Network management
Emotions in business
Customer perceived value
Corporate branding
Biography
Jaana Tähtinen is currently a Professor of Marketing (tenured) and a head of the discipline at the Pori Unit of Turku School of Economics, University of Turku. Before she started at TSE in 2015, she worked as a Professor of Marketing (tenured) at the Oulu Business School, University of Oulu since 2007. In her earlier career, Jaana has worked i.e. for City of Oulu, Nokia Mobile Phones and an advertising agency.
Jaana serves as an associate editor (Marketing) at Scandinavian Journal of Management, and as a member of the editorial board and a reviewer at many international journals. She is a co-founder of Nordic Workshop on Relationship Dynamics (NoRD) -workshops and a member of scientific societies such as the IMP Group and the Academy of Marketing Science.
Publications
Corporate brand building in different stages of small business growth (2010)
Journal of Brand Management
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Twists and turns of triadic business relationship recovery (2009)
Industrial Marketing Management
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Roles for managing in mobile service development nets (2007)
Industrial Marketing Management
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Retailers' different value perceptions of mobile advertising service (2007)
International Journal of Service Industry Management
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Business model scenarios in mobile advertising (2006)
International Journal of Internet Marketing and Advertising
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Managed Formation Process of R&D Networks (2006)
International Journal of Innovation Management
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Social networks in the initiation of a high-tech firm's internationalisation (2006)
International Journal of Entrepreneurship and Innovation Management
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Business relationships facing the end: Why restore them? (2006)
Journal of Business and Industrial Marketing
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Teaching Business in a Foreign Language. A Framework for Development. (2005)
Liiketaloudellinen Aikakauskirja
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))