Jaana
Tähtinen
Senior Advisor, Pori Unit
Prof.
Areas of expertise
Business-to-Business Marketing
Business relationship dynamics
Network management
Emotions in business
Customer perceived value
Corporate branding
Biography
Jaana Tähtinen is currently a Professor of Marketing (tenured) and a head of the discipline at the Pori Unit of Turku School of Economics, University of Turku. Before she started at TSE in 2015, she worked as a Professor of Marketing (tenured) at the Oulu Business School, University of Oulu since 2007. In her earlier career, Jaana has worked i.e. for City of Oulu, Nokia Mobile Phones and an advertising agency.
Jaana serves as an associate editor (Marketing) at Scandinavian Journal of Management, and as a member of the editorial board and a reviewer at many international journals. She is a co-founder of Nordic Workshop on Relationship Dynamics (NoRD) -workshops and a member of scientific societies such as the IMP Group and the Academy of Marketing Science.
Publications
The conceptual landscape of corporate sustainability and CSR (Konferenssiabstrakti: Työelämän tutkimuspäivät 2022) (2022)
Työelämän tutkimuspäivät
(O2 Muu julkaisu )
Markkinointia meidän kaikkien parhaaksi (2022)
Satakunnan Kansa
(Yleistajuinen artikkeli tai blogikirjoitus (E1))
Extending the concept of brand love with bodily dimension (Conference abstract at the 26th Biennial NFF Conference, Örebro Universitet Novahuset 2022) (2022)
Biennial Nordic Academy of Management Conference
(O2 Muu julkaisu )
A Conceptual Analysis of Labels Referring to Brand Co-Creation (2022)
(Vertaisarvioitu artikkeli kokoomateoksessa (A3))How do managers’ perceptions of marketing and what is counted as marketing costs reflect each other? (Paper presented at the Finnish Academy of Marketing Conference 2022) (2022)
The Finnish Academy of Marketing Conference
(O2 Muu julkaisu )
Developing a digital platform as a market shaping device for sustainability (Presentation at the 38th Industrial Marketing and Purchasing (IMP) Conference 2022) (2022)
Industrial Marketing and Purchasing Conference
(O2 Muu julkaisu )
Dimensions of e-return service quality: conceptual refinement and directions for measurement (2022)
Journal of Service Theory and Practice
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Ironic festival brand co-creation (2020)
Journal of Business Research
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Hautaustoimiala monin silmin (2019)
(Kirjan tai muun kokoomateoksen osa (B2))Conceptually Confused, but on a Field Level? A Method for Conceptual Analysis and its Application (2019)
Marketing Theory
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))