Jaana Tähtinen is currently a Professor of Marketing (tenured) and a head of the discipline at the Pori Unit of Turku School of Economics, University of Turku. Before she started at TSE in 2015, she worked as a Professor of Marketing (tenured) at the Oulu Business School, University of Oulu since 2007. In her earlier career, Jaana has worked i.e. for City of Oulu, Nokia Mobile Phones and an advertising agency. Jaana serves as an associate editor (Marketing) at Scandinavian Journal of Management, and as a member of the editorial board and a reviewer at many international journals. She is a co-founder of Nordic Workshop on Relationship Dynamics (NoRD) -workshops and a member of scientific societies such as the IMP Group and the Academy of Marketing Science.