Jaana
Tähtinen
Professor, Pori Unit
Prof.
Areas of expertise
Business-to-Business Marketing
Business relationship dynamics
Network management
Emotions in business
Customer perceived value
Corporate branding
Biography
Jaana Tähtinen is currently a Professor of Marketing (tenured) and a head of the discipline at the Pori Unit of Turku School of Economics, University of Turku. Before she started at TSE in 2015, she worked as a Professor of Marketing (tenured) at the Oulu Business School, University of Oulu since 2007. In her earlier career, Jaana has worked i.e. for City of Oulu, Nokia Mobile Phones and an advertising agency.
Jaana serves as an associate editor (Marketing) at Scandinavian Journal of Management, and as a member of the editorial board and a reviewer at many international journals. She is a co-founder of Nordic Workshop on Relationship Dynamics (NoRD) -workshops and a member of scientific societies such as the IMP Group and the Academy of Marketing Science.
Publications
A method to align scholarly and managerial languages (Paper presented at the 2nd FIMAC conference, Helsinki, June 15) (2023)
FIMAC conference
(O2 Muu julkaisu )
Are Innovation Ecosystem Types Reflected in their Management? (Presentation at the Industrial Marketing and Purchasing Group Conference (IMP) 2023) (2023)
Industrial Marketing and Purchasing Group Conference
(O2 Muu julkaisu )
Microentrepreneurs as Socially Responsible Leaders (2023)
South asian journal of business and management cases
(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä )
Emotions during the sub-processes of B2B Relationship Recovery (Paper presented at the 39th IMP conference, Manchester, UK, Aug 23-25.) (2023)
IMP Conference
(O2 Muu julkaisu )
Abrupt Ending of Business-to-Business Relationships: Applying a Duality Lens (Paper presented at the Uppsala Symposium on abrupt interruption of business, Uppsala, Sweden, Oct 4-6. 2023) (2023)
International symposium on “Abrupt interruption of business”
(O2 Muu julkaisu )
The conceptual landscape of corporate sustainability and CSR (Konferenssiabstrakti: Työelämän tutkimuspäivät 2022) (2022)
Työelämän tutkimuspäivät
(O2 Muu julkaisu )
Markkinointia meidän kaikkien parhaaksi (2022)
Satakunnan Kansa
(Yleistajuinen artikkeli tai blogikirjoitus (E1))
Extending the concept of brand love with bodily dimension (Conference abstract at the 26th Biennial NFF Conference, Örebro Universitet Novahuset 2022) (2022)
Biennial Nordic Academy of Management Conference
(O2 Muu julkaisu )
A Conceptual Analysis of Labels Referring to Brand Co-Creation (2022)
(Vertaisarvioitu artikkeli kokoomateoksessa (A3))How do managers’ perceptions of marketing and what is counted as marketing costs reflect each other? (Paper presented at the Finnish Academy of Marketing Conference 2022) (2022)
The Finnish Academy of Marketing Conference
(O2 Muu julkaisu )