Ulla Hakala

Rebranding (2024)

Hakala Ulla

(Artikkeli ammatillisessa kokoomateoksessa (D2))

Co-branding (2024)

Hakala Ulla

(Artikkeli ammatillisessa kokoomateoksessa (D2))

Place branding and translocal chronotopes in Finnish municipality slogans (2024)

Language and Communication

Voutilainen Eero, Visakko Tomi, Sjöblom Paula, Hakala Ulla, Ainiala Terhi

(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä )

Generation Z's perceptions of a good life beyond consumerism: Insights from the United States and Finland (2023)

International Journal of Consumer Studies

Grénman Miia, Hakala Ulla, Mueller Barbara, Uusitalo Outi

(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä )

Eye-tracking emotions in commercial video content (Presentation at The 21st International Conference on Research in Advertising (ICORIA) 2023) (2023)

International Conference on Research in Advertising (ICORIA)

Pajuranta Katariina, Hakala Ulla

(O2 Muu julkaisu )

Eye tracking emotions in TV commercials (Presentation at the Global Brand Conference 2023) (2023)

Global Brand Conference

Hakala Ulla, Pajuranta Katariina

(O2 Muu julkaisu )

Place Branding in Finland: A Discourse Analysis of Municipal Slogans (2023)

Journal of Business, Communication & Technology

Hakala Ulla, Sjöblom Paula, Ainiala Terhi

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Eye-tracking emotions in TV commercials (Presentation at The 21st International Conference on Research in Advertising (ICORIA) 2023) (2023)

International Conference on Research in Advertising (ICORIA)

Hakala Ulla, Pajuranta Katariina

(O2 Muu julkaisu )

Wellness Among Gen Zs in Western and Eastern Cultures During COVID-19 (2023)

Grénman Miia, Hakala Ulla, Mueller Barbara, Chan Kara

(Vertaisarvioitu artikkeli kokoomateoksessa (A3))

Using AI in the creation of municipality slogans (Conference abstract: the 7th Annual Conference of the International Place Branding Association (IPBA) 2023) (2023)

Annual Conference of the International Place Branding Association

Hakala Ulla

(O2 Muu julkaisu )

Ota yhteyttä

Linkit

Asiantuntijuusalueet

Julkaisut

Järjestä:

Rebranding (2024)

Co-branding (2024)

Place branding and translocal chronotopes in Finnish municipality slogans (2024)

Generation Z's perceptions of a good life beyond consumerism: Insights from the United States and Finland (2023)

Eye-tracking emotions in commercial video content (Presentation at The 21st International Conference on Research in Advertising (ICORIA) 2023) (2023)

Eye tracking emotions in TV commercials (Presentation at the Global Brand Conference 2023) (2023)

Place Branding in Finland: A Discourse Analysis of Municipal Slogans (2023)

Eye-tracking emotions in TV commercials (Presentation at The 21st International Conference on Research in Advertising (ICORIA) 2023) (2023)

Wellness Among Gen Zs in Western and Eastern Cultures During COVID-19 (2023)

Using AI in the creation of municipality slogans (Conference abstract: the 7th Annual Conference of the International Place Branding Association (IPBA) 2023) (2023)