Ulla Hakala

Operationalizing corporate brand heritage (2018)

ICIG Symposium, Slovenia

Ulla Hakala, Barbara Mueller

(O2 Muu julkaisu )

Chained to the history – Conceptualization of a chained crisis in design industry – implications for brand management (2018)

Global Brand Conference

Ulla Hakala, Leila Hurmerinta, Ida Paulamäki

(O2 Muu julkaisu )

Toponyms and place heritage as sources of place brand value (2018)

Onomastica Uralica

Paula Sjöblom, Ulla Hakala

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Branded wellness – Cultural and generational differences in perception of wellness-related products and services (2017)

International Conference on Research in Advertising (ICORIA)

Ulla Hakala, Miia Grénman, Barbara Mueller

(O2 Muu julkaisu )

Toponyms and place heritage as sources of place-brand value (XXVI International Conference of Onomastic Sciences -konferenssiesityksaen abstrakti, Debrecen, Hungary 27.8.-1.9.2017) (2017)

International Conference of Onomastic Sciences

Paula Sjöblom, Ulla Hakala

(O2 Muu julkaisu )

Wellness as a means of personal branding – Identifying the cultural differences among the US and Finnish consumers (2017)

Global Brand Conference of the Academy of Marketing, School of Business and Economic

Ulla Hakala, Miia Grénman, Barbara Mueller

(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))

Branding the legacy of ‘The Flying Finn’ (2017)

Journal of Olympic History

Miia Grénman, Juulia Räikkönen, Kalle Virtapohja, Ulla Hakala

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

CSR and city branding - what good can a city do? (Esitys 11th Global Brand Conference of the Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation -konferenssissa, 27.-29.4. 2014 Bradford, UK) (2016)

Global Brand Conference of the Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation

Ulla Hakala

(O2 Muu julkaisu )

Towards Improved Performance: A Model for Testing Email Newsletter Design (2016)

Journal of Electronic Commerce in Organizations

Mari Hartemo, Reima Suomi, Ulla Hakala

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Masculinism (2016)

Ulla Hakala

(Artikkeli ammatillisessa kokoomateoksessa (D2))

Ota yhteyttä

Linkit

Asiantuntijuusalueet

Julkaisut

Järjestä:

Operationalizing corporate brand heritage (2018)

Chained to the history – Conceptualization of a chained crisis in design industry – implications for brand management (2018)

Toponyms and place heritage as sources of place brand value (2018)

Branded wellness – Cultural and generational differences in perception of wellness-related products and services (2017)

Toponyms and place heritage as sources of place-brand value (XXVI International Conference of Onomastic Sciences -konferenssiesityksaen abstrakti, Debrecen, Hungary 27.8.-1.9.2017) (2017)

Wellness as a means of personal branding – Identifying the cultural differences among the US and Finnish consumers (2017)

Branding the legacy of ‘The Flying Finn’ (2017)

CSR and city branding - what good can a city do? (Esitys 11th Global Brand Conference of the Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation -konferenssissa, 27.-29.4. 2014 Bradford, UK) (2016)

Towards Improved Performance: A Model for Testing Email Newsletter Design (2016)

Masculinism (2016)