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Ulla
Hakala
markkinointi
D.Sc. (Econ.&Bus.Adm.); Brand Researcher; Senior Advisor; Associate Professor
Linkit
Asiantuntijuusalueet
Markkinointiviestintä ja brändien johtaminen
Julkaisut
Chained to the history – Conceptualization of a chained crisis in design industry – implications for brand management (2018)
Global Brand Conference
(O2 Muu julkaisu )
Toponyms and place heritage as sources of place brand value (2018)
Onomastica Uralica
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
The power of social media in enabling brand engagement and co-creation: Myth and reality (2018)
Global Brand Conference
(O2 Muu julkaisu )
Branded wellness – Cultural and generational differences in perception of wellness-related products and services (2017)
International Conference on Research in Advertising (ICORIA)
(O2 Muu julkaisu )
Toponyms and place heritage as sources of place-brand value (XXVI International Conference of Onomastic Sciences -konferenssiesityksaen abstrakti, Debrecen, Hungary 27.8.-1.9.2017) (2017)
International Conference of Onomastic Sciences
(O2 Muu julkaisu )
Wellness as a means of personal branding – Identifying the cultural differences among the US and Finnish consumers (2017)
Global Brand Conference of the Academy of Marketing, School of Business and Economic
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Branding the legacy of ‘The Flying Finn’ (2017)
Journal of Olympic History
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Branding the legacy of ‘The Flying Finn’ (2016)
Nordic Symposium on Tourism and Hospitality Research
(O2 Muu julkaisu )
Masculinism (2016)
(Artikkeli ammatillisessa kokoomateoksessa (D2))CSR and city branding - what good can a city do? (Esitys 11th Global Brand Conference of the Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation -konferenssissa, 27.-29.4. 2014 Bradford, UK) (2016)
Global Brand Conference of the Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation
(O2 Muu julkaisu )