Ulla Hakala

”Kunnallani ei ole slogania vaan johtoajatus” – Monta nimeä, sama tarkoitus (2021)

Kuntien sloganit blogi

Sjöblom Paula, Hakala Ulla

(Yleistajuinen artikkeli tai blogikirjoitus (E1))

Kuvaileva slogan kantaa pidemmälle (2021)

Turun Sanomat

Ainiala Terhi, Hakala Ulla, Sjöblom Paula

(O2 Muu julkaisu )

Rebranding a "rather strange, definitely unique" city via co-creation with its residents (2020)

Place Branding and Public Diplomacy

Ulla Hakala, Arja Lemmetyinen, Lenita Nieminen

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Positive and negative emotional spirals in eWOM of new recreational sports: A case study on Nordic Walking (2019)

International Journal of Leisure and Tourism Marketing

Marta Zurawik, Ulla Hakala, Birgitta Sandberg

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Aiming at one’s best self – Wellness as a new means for self-branding (2019)

European Academy of Marketing Conference

Ulla Hakala, Miia Grénman, Barbara Mueller

(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))

Wellness branding: insights into how American and Finnish consumers use wellness as a means of self-branding (2019)

Journal of Product and Brand Management

Grénman M., Hakala U., Mueller B.

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Voice of Dwellers – Developing the place brand by listening to the residents (Esitys Global Brand Conferencessa, Berlin 8.-10.5. 2019) (2019)

Global Brand Conference

Ulla Hakala

(O2 Muu julkaisu )

Rebranding a city via co-creation with its residents: The case of the city of Pori in Finland (2019)

Annual Conference of the International Place Branding Association

Ulla Hakala, Arja Lemmetyinen, Lenita Nieminen

(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))

Toponyms and place heritage as sources of place brand value (2018)

Onomastica Uralica

Paula Sjöblom, Ulla Hakala

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

The power of social media in enabling brand engagement and co-creation: Myth and reality (2018)

Global Brand Conference

Stuart Roper, Ulla Hakala

(O2 Muu julkaisu )

Ota yhteyttä

Linkit

Asiantuntijuusalueet

Julkaisut

Järjestä:

”Kunnallani ei ole slogania vaan johtoajatus” – Monta nimeä, sama tarkoitus (2021)

Kuvaileva slogan kantaa pidemmälle (2021)

Rebranding a "rather strange, definitely unique" city via co-creation with its residents (2020)

Positive and negative emotional spirals in eWOM of new recreational sports: A case study on Nordic Walking (2019)

Aiming at one’s best self – Wellness as a new means for self-branding (2019)

Wellness branding: insights into how American and Finnish consumers use wellness as a means of self-branding (2019)

Voice of Dwellers – Developing the place brand by listening to the residents (Esitys Global Brand Conferencessa, Berlin 8.-10.5. 2019) (2019)

Rebranding a city via co-creation with its residents: The case of the city of Pori in Finland (2019)

Toponyms and place heritage as sources of place brand value (2018)

The power of social media in enabling brand engagement and co-creation: Myth and reality (2018)