Arja
Lemmetyinen
erityisasiantuntija, yrittäjyys
Linkit
Julkaisut
Revealing possibilities for co-branding – focusing on Finnish higher education of creative economy (2016)
focusing on Finnish higher education of creative economy
AMS Special Conference: Cultural Perspectives in Marketing, Developments in marketing science : proceedings of the Academy of Marketing Science
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Students as online brand ambassadors: examining the role of ewom in building a higher-education brand (Esitys 11th Global Brand Conferencessa, 27.-29.4. 2015, Bradford, UK) (2016)
Global Brand Conference
(O2 Muu julkaisu )
The state-of-the art in tourism marketing research – the paradigm shift towards brands and branding? (Esitys 25th Nordic Symposium of Tourism and Hospitality Research -konferenssissa, 28.-30.9. 2016, Turku, Finland) (2016)
Nordic Symposium of Tourism and Hospitality Research
(O2 Muu julkaisu )
Benefits, Risks, Interaction, Coordination, Keenness - Valid components of modelling value co-creation in re-branding tourism destinations? (Esitys IX Kansatieteen päivillä, 17.-18.3. 2016 Turku) (2016)
(O2 Muu julkaisu )Ecological sustainability driving word-of-mouth behaviour of a cruise customer (Esitys 25th Nordic Symposium on Tourism and Hospitality Research -konferensissa, 28.30.9. 2016, Turku Finland) (2016)
Nordic Symposium for Tourism and Hospitality Research
(O2 Muu julkaisu )
Cruise destination brand awareness as a moderator in motivation-satisfaction relation (2016)
Tourism Review
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
How to boost Robin Hood regional economy (2015)
REGIONAL STUDIES ASSOCIATION Tourism Research
(O2 Muu julkaisu )
Designing value propositions in branding a rural community (2015)
Global Brand Conference
(O2 Muu julkaisu )
Social entrepreneurship and entrepreneurial learning in the cultural context (2015)
Journal of Enterprising Communities: People and Places in the Global Economy
(Kirjoitus tai data-artikkeli tieteellisessä aikakauslehdessä (B1))
Tourism Ecolabels: Destination Quality vs. Social Benefit (2015)
Contemporary perspectives in tourism and hospitality research. Policy, practice, and performance.
(O2 Muu julkaisu )