Arja
Lemmetyinen
Senior Advisor, Entrepreneurship
Links
Publications
Benefits, Risks, Interaction, Coordination, Keenness - Valid components of modelling value co-creation in re-branding tourism destinations? (Esitys IX Kansatieteen päivillä, 17.-18.3. 2016 Turku) (2016)
(O2 Muu julkaisu )Ecological sustainability driving word-of-mouth behaviour of a cruise customer (Esitys 25th Nordic Symposium on Tourism and Hospitality Research -konferensissa, 28.30.9. 2016, Turku Finland) (2016)
Nordic Symposium for Tourism and Hospitality Research
(O2 Muu julkaisu )
Cruise destination brand awareness as a moderator in motivation-satisfaction relation (2016)
Tourism Review
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Revealing possibilities for co-branding – focusing on Finnish higher education of creative economy (2016)
focusing on Finnish higher education of creative economy
AMS Special Conference: Cultural Perspectives in Marketing, Developments in marketing science : proceedings of the Academy of Marketing Science
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Students as online brand ambassadors: examining the role of ewom in building a higher-education brand (Esitys 11th Global Brand Conferencessa, 27.-29.4. 2015, Bradford, UK) (2016)
Global Brand Conference
(O2 Muu julkaisu )
The state-of-the art in tourism marketing research – the paradigm shift towards brands and branding? (Esitys 25th Nordic Symposium of Tourism and Hospitality Research -konferenssissa, 28.-30.9. 2016, Turku, Finland) (2016)
Nordic Symposium of Tourism and Hospitality Research
(O2 Muu julkaisu )
Re-branding the countryside as a luxury destination ‒ a case study of a co-creation process (2015)
(O2 Muu julkaisu )Who takes the lead in initiating cooperation in a cultural network and why? A case of a rural Finnish destination (2015)
Heritage, Tourism and Hospitality International Conference
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Live work and love – Creative branding of a rural area (2015)
Creative branding of a rural area
(O2 Muu julkaisu )
Value Co-creation in Re-branding Tourism Destinations - A Case Study from Two Tourism Business Networks (2015)
Advances in Tourism Marketing Conference
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))