Arja Lemmetyinen

Proceedings of the 9th Global Brand Conference, the University of Hertfordshire UK – Network brand equity: an Actors’ Perception Perspective (2014)

Network brand equity: an Actors’ Perception Perspective

the 9th Global Brand Conference, Global brand conference of academy of marketings brand, corporate identity and reputation special interest group

Arja Lemmetyinen, Kirsi Meriläinen, Frank Go

(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))

What can be learned from event communication for city branding (2013)

Hakala U., Lemmetyinen A., Kantola S-P.

(O2 Muu julkaisu )

The tension between a distinct brand identity and harmonisation - Findings from Finnish higher education (2013)

Place Branding and Public Diplomacy

Suomi K, Lemmetyinen A, Go F

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Creating two-way linking value in branding (2013)

Hakala U., Lemmetyinen A.

(O2 Muu julkaisu )

'Culture is the message': The status of Cultural Capital and its effect on a city's brand equity (2013)

Place Branding and Public Diplomacy

Hakala U., Lemmetyinen A.

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Country image as a nation-branding tool (2013)

Marketing Intelligence and Planning

Hakala U, Lemmetyinen A, Kantola S

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

The role of networks in building a higher education brand (2013)

Suomi K., Lemmetyinen A., Hakala U.

(O2 Muu julkaisu )

Co-creation of experience and entrepreneurial learning (2013)

Nieminen Lenita, Summatavet Kärt, Lemmetyinen Arja

(O2 Muu julkaisu )

The Learning Community in the Field of Cultural Tourism (2013)

Nieminen Lenita, Lemmetyinen Arja, Summatavet Kärt

(O2 Muu julkaisu )

The relevance of cultural production – Pori Jazz – in boosting place brand equity (2013)

Place Branding and Public Diplomacy

Lemmetyinen A, Go F, Luonila M

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

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Proceedings of the 9th Global Brand Conference, the University of Hertfordshire UK – Network brand equity: an Actors’ Perception Perspective (2014)

What can be learned from event communication for city branding (2013)

The tension between a distinct brand identity and harmonisation - Findings from Finnish higher education (2013)

Creating two-way linking value in branding (2013)

'Culture is the message': The status of Cultural Capital and its effect on a city's brand equity (2013)

Country image as a nation-branding tool (2013)

The role of networks in building a higher education brand (2013)

Co-creation of experience and entrepreneurial learning (2013)

The Learning Community in the Field of Cultural Tourism (2013)

The relevance of cultural production – Pori Jazz – in boosting place brand equity (2013)