Arja
Lemmetyinen
erityisasiantuntija, yrittäjyys
Linkit
Julkaisut
A University’s Role in Engaging Stakeholders for Place-based Value co-creation (Presentation at the Industrial Marketing and Purchasing Conference 2024) (2024)
Industrial Marketing and Purchasing Conference
(O2 Muu julkaisu )
Kaupungin brändiin lisää lumovoimaa – yliopiston monta roolia (2024)
(D2 Artikkeli ammatillisessa kokoomateoksessa)Navigating sustainability: Enhancing coastal and marine tourism through green skills, co-creation, and multi-stakeholder engagement (2024)
Menadzment u hotelijerstvu i turizmu
(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä )
Enlivening a place brand inclusively: evidence from ten European cities (2024)
Place Branding and Public Diplomacy
(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä )
Entrepreneurial marketing in tourism enterprises: findings from three enterprises in Finland (2024)
(A3 Vertaisarvioitu kirjan tai muun kokoomateoksen osa)Cruise tourists’ motivation and its relationship with sustainable behaviour, satisfaction and loyalty (Conference abstract: 31st Nordic Symposium on Tourism and Hospitality Research 2023) (2023)
Nordic Symposium on Tourism and Hospitality Research
(O2 Muu julkaisu )
Exploring smart and creative city brand associations: Evidence from ten European cities at the time of the Covid-19 crisis (Conference abstract: the 7th Annual Conference of the International Place Branding Association (IPBA) 2023) (2023)
7th Annual IPBA Conference
(O2 Muu julkaisu )
How does cultural and creative work contribute to place-based sustainability and resiliency? (IN SITU Webinar Series #3) (2023)
(I1 Audiovisuaalinen julkaisu)A scene-setter, matchmaker, or co-creator? The role of the HEI in the CCI ecosystem engagement when branding a place (2023)
Industry and Higher Education
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))