Arja
Lemmetyinen
erityisasiantuntija, yrittäjyys
Linkit
Julkaisut
Kaupungin brändiin lisää lumovoimaa – yliopiston monta roolia (2024)
(D2 Artikkeli ammatillisessa kokoomateoksessa)Enlivening a place brand inclusively: evidence from ten European cities (2024)
Place Branding and Public Diplomacy
(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä )
Entrepreneurial marketing in tourism enterprises: findings from three enterprises in Finland (2024)
(A3 Vertaisarvioitu kirjan tai muun kokoomateoksen osa)Exploring smart and creative city brand associations: Evidence from ten European cities at the time of the Covid-19 crisis (Conference abstract: the 7th Annual Conference of the International Place Branding Association (IPBA) 2023) (2023)
7th Annual IPBA Conference
(O2 Muu julkaisu )
A scene-setter, matchmaker, or co-creator? The role of the HEI in the CCI ecosystem engagement when branding a place (2023)
Industry and Higher Education
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Cruise tourists’ motivation and its relationship with sustainable behaviour, satisfaction and loyalty (Conference abstract: 31st Nordic Symposium on Tourism and Hospitality Research 2023) (2023)
Nordic Symposium on Tourism and Hospitality Research
(O2 Muu julkaisu )
Toward Smart and Strategic Place-Brand Engagement (Abstract of the 6th Annual Conference of International Place Branding Association, 2022) (2022)
Annual Conference of International Place Branding Association
(O2 Muu julkaisu )
Inclusivity and sustainability as place brand attributes in the creative economies - evidence from ten European case cities (An abstract presented at the Annual Conference of International Place Branding Association (IPBA) 2022) (2022)
Annual Conference of International Place Branding Association
(O2 Muu julkaisu )
Boosting Smart Place-Brand Engagement – University as a Strategic Facilitator (Abstrct of the 30th Nordic Symposium on Tourism and Hospitality Research, 2022) (2022)
Nordic Symposium on Tourism and Hospitality Research
(O2 Muu julkaisu )
Imaging an Inclusive and Creative Place for Doing Entrepreneurship (Abstract presented virtually in the Arts, Enterprise and Place in the Rural Creative Economy Conference 2022) (2022)
Arts, Enterprise and Place in the Rural Creative Economy
(O2 Muu julkaisu )