Turun kauppakorkeakoulun syksyn 2021 alumniwebinaari -sarja alkaa 27.10.2021

Creative entrepreneurs are inspired by creative work and the freedom they have. They do things which they find meaningful and enjoyable. The price they pay for their freedom may include insecure or lower income.

What does this tell us about the importance of freedom, ability to engage in meaningful work and perseverance when experiencing challenges?

How do creative entrepreneurs embrace their creativity, how do they survive when facing adversity during pandemic, for example, and how do they realize their creative projects with resources in hands? What kind of value do they create to themselves, their customers and the society?

Professor Satu Teerikangas and Professor of Practice at Turku School of Economics Riku Santala will discuss the topics with leading specialists in their fields:

• Jarna Heinonen is a Professor of Entrepreneurship at the Turku School of Economics. Jarna's research interests encompass entrepreneurship, particularly entrepreneurship education, corporate entrepreneurship and family businesses. Recently Jarna's research has focused on creative entrepreneurship as Jarna is a Principal Investigator of the European-wide DISCE research project, which investigates what are inclusive and sustainable creative economies and how can they be developed.
• Ulla Hytti is a Professor of Entrepreneurship at the Turku School of Economics. Ulla's research focuses on entrepreneurship particularly from the perspective of the individual. She has conducted research on entrepreneurial identity work as an emergent process in contexts. Currently Ulla is a Work-package (WP) leader in the DISCE research project. The WP focuses on understanding the blurring boundaries between paid employment and entrepreneurship and new earnings logics and business models in the creative economies.

Tervetuloa!