Kati Suomi

Playful learning as a pedagogical method in entrepreneurship education (2024)

Suomi, Kati; Heljakka, Katriina

(A3 Vertaisarvioitu kirjan tai muun kokoomateoksen osa)

Interrelatedness of Brand Love and Brand Hate: The Case of a Female Personal Political Brand in Finland (2024)

Corporate Reputation Review

Aro Kaisa, Suomi Kati

(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä )

Entrepreneurial marketing in tourism enterprises: findings from three enterprises in Finland (2024)

Suomi, Kati; Lemmetyinen, Arja; Franzén, Riikka

(A3 Vertaisarvioitu kirjan tai muun kokoomateoksen osa)

Supporting Enterprising Competencies through Playful Learning in Entrepreneurship Education (Presentation at the 3E Conference 2024) (2024)

3E Conference

Suomi Kati, Heljakka Katriina

(O2 Muu julkaisu )

Healthcare professionals' intention to leave (2023)

International Journal of Management and Enterprise Development

Laiho Maarit, Tevameri Terhi, Vähätalo Mervi, Kallio Tomi J., Suomi Kati

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Microentrepreneurs as Socially Responsible Leaders (2023)

South asian journal of business and management cases

Simunaniemi Anne-Mari, Valkjärvi Mira, Franzén Riikka, Liikala Sari, Tähtinen Jaana, Suomi Kati, Jeminen Jaana

(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä )

Bricolage and entrepreneurial branding in tourism business SMEs (Presentation at the RENT Conference 2023) (2023)

RENT Conference

Suomi Kati, Aro Kaisa

(O2 Muu julkaisu )

Layers of love – exploring the interactive layers of brand love in the social media setting (2023)

European Journal of Marketing

Aro Kaisa, Suomi Kati, Gyrd-Jones Richard

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

A Conceptual Analysis of Labels Referring to Brand Co-Creation (2022)

Tähtinen Jaana, Suomi Kati

(Vertaisarvioitu artikkeli kokoomateoksessa (A3))

BRAND HATE through negative word of mouth (NWOM) in social media online communities (Presentation at the 15th Global Brand Conference 2022) (2022)

Global Brand Conference

Hakala Ulla, Lassila Heidi, Suomi Kati

(O2 Muu julkaisu )

Ota yhteyttä

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Playful learning as a pedagogical method in entrepreneurship education (2024)

Interrelatedness of Brand Love and Brand Hate: The Case of a Female Personal Political Brand in Finland (2024)

Entrepreneurial marketing in tourism enterprises: findings from three enterprises in Finland (2024)

Supporting Enterprising Competencies through Playful Learning in Entrepreneurship Education (Presentation at the 3E Conference 2024) (2024)

Healthcare professionals' intention to leave (2023)

Microentrepreneurs as Socially Responsible Leaders (2023)

Bricolage and entrepreneurial branding in tourism business SMEs (Presentation at the RENT Conference 2023) (2023)

Layers of love – exploring the interactive layers of brand love in the social media setting (2023)

A Conceptual Analysis of Labels Referring to Brand Co-Creation (2022)

BRAND HATE through negative word of mouth (NWOM) in social media online communities (Presentation at the 15th Global Brand Conference 2022) (2022)