Kati Suomi

Internal marketing and branding: Nonprofit marketing starts from the inside (2021)

Chapleo Chris, Suomi Kati

(Vertaisarvioitu artikkeli kokoomateoksessa (A3))

Employee engagement and internal branding: Two sides of the same coin? (2021)

Corporate Reputation Review

Kati Suomi, Saila Saraniemi, Mervi Vähätalo, Tomi J Kallio, Terhi Tevameri

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Exploring doctorate holders’ perceptions of the non-academic labour market and reputational problems they relate to their employment (2020)

Tertiary Education and Management

Suomi Kati, Kuoppakangas Päivikki, Kivistö Jussi, Stenvall Jari, Pekkola Elias

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Ironic festival brand co-creation (2020)

Journal of Business Research

Suomi Kati, Luonila Mervi, Tähtinen Jaana

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Dilemmas in Re-branding a University - “Maybe People Just Don’t Like Change”: Linking Meaningfulness and Mutuality into the Reconciliation. (2020)

Corporate Reputation Review

Kuoppakangas Päivikki, Suomi Kati, Clark Paul, Chapleo Chris, Stenvall Jari

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Theoretical, practical and hybrid ex-academics: Career transfer stories (2020)

European Educational Research Journal

Päivikki Kuoppakangas, Kati Suomi, Elias Pekkola, Jussi Kivistö, Tomi Kallio, Jari Stenvall

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Virtual brand communities as enablers of festival brand co-creation (extended abstract,14th Global Brand Conference; Berlin, May 8–10, 2019 ) (2019)

Global Brand Conference

Mervi Luonila, Kati Suomi, Marjo Mäenpää

(O2 Muu julkaisu )

Unraveling mechanisms of value co-creation in festivals (2019)

Event Management

Mervi Luonila, Kati Suomi, Tanja Lepistö

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Dilemmas in re-branding a university (Abstract presented at AM’s Marketing of Higher Education SIG Colloquium) (2019)

Academy of Marketing, Marketing of Higher Education SIG Colloquium

Päivikki Kuoppakangas, Kati Suomi, Paul Clark, Chris Chapleo

(O2 Muu julkaisu )

Branding higher education: an exploration of the role of internal branding on middle management in a university rebrand (2019)

Tertiary Education and Management

Paul Clark, Chris Chapleo, Kati Suomi

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

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Internal marketing and branding: Nonprofit marketing starts from the inside (2021)

Employee engagement and internal branding: Two sides of the same coin? (2021)

Exploring doctorate holders’ perceptions of the non-academic labour market and reputational problems they relate to their employment (2020)

Ironic festival brand co-creation (2020)

Dilemmas in Re-branding a University - “Maybe People Just Don’t Like Change”: Linking Meaningfulness and Mutuality into the Reconciliation. (2020)

Theoretical, practical and hybrid ex-academics: Career transfer stories (2020)

Virtual brand communities as enablers of festival brand co-creation (extended abstract,14th Global Brand Conference; Berlin, May 8–10, 2019 ) (2019)

Unraveling mechanisms of value co-creation in festivals (2019)

Dilemmas in re-branding a university (Abstract presented at AM’s Marketing of Higher Education SIG Colloquium) (2019)

Branding higher education: an exploration of the role of internal branding on middle management in a university rebrand (2019)