EIASM Doctoral Seminar at Turku School of Economics

The Marketing discipline is arranging an EDEN Doctoral Seminar “Advances in B2B Marketing Research” within the EIASM-KATAJA (European Institute for Advanced Studies in Management – The Finnish Doctoral Program in Business Studies) collaboration from 19th to 22nd August, 2019.

Business-to-business (B2B) markets form a cornerstone of the Finnish as well as many European economies, making industrial marketing a crucial field of research. This course provides an understanding on the most vital streams of B2B research relating to the concepts of value, service, networks, and strategy. It gives an overview of the dominant research paradigms, key theories, publishing opportunities and future development trends in the study field supporting doctoral candidates in publishing their research and developing their academic career.

Hosted by Professor Aino Halinen-Kaila and coordinated by Dr. Mekhail Mustak, 28 doctoral candidates from 10 European countries will participate to the course, and three international professors will join in teaching:

•     Prof. Andreas Eggert, Chair of Business Administration, University of Paderborn
•     Prof. Dirk Totzek, Chair of Marketing and Services, University of Passau
•     Prof. Christian Kowalkowski, Professor of Industrial Marketing, Linköping University