Academy of Marketing Conference Award for Birgitta Sandberg, Leila Hurmerinta and Henna Leino

​University Research Fellow Birgitta Sandberg and Doctoral Candidate Henna Leino from International Business and University Lecturer Leila Hurmerinta from Marketing have received a Best Paper Award in Consumer Behaviour Track in the Academy of Marketing Conference in July 2016 in Newcastle. The paper is entitled: “Colouring outside the lines: Incorporating incidental emotions into the concept of emotional value”.