Developing and sustaining high impact research about Market Shaping on June 8, 2022 at 1-3 pm

Turku School of Economics, the discipline of Marketing together with International Business are organizing a research seminar with visiting scholars Professor Roderick J. Brodie and Dr. Julia A. Fehrer on
 
Developing and sustaining high impact research about Market Shaping
on June 8, 2022 at 1-3 pm

Place: Turku School of Economics, lecture room 31, 3rd floor.

Zoom: https://utu.zoom.us/j/2676291478 to follow the discussions if you cannot attend physically.
 
Roderick J. Brodie is Professor Emeritus at the University of Auckland Business School (New Zealand). He is a leading international scholar in Service Relationships, Branding, and Customer Engagement.

Julia A. Fehrer is a Senior Lecturer in Marketing at the University of Auckland Business School (New Zealand). Her research is positioned at the interface of strategic marketing, service research, and innovation and revolves around the themes: market shaping for social change, sustainable value co-creation, and ecosystem innovation.

In addition, Aino Halinen-Kaila will shortly present the MarketVision- project on Visioning and shaping of sustainable business markets, that is ongoing at the department.
 
Seminar is hosted by Valtteri Kaartemo and Elina Jaakkola.
Coffee/tea with refreshments will be served. Therefore, please register below if you are able to participate to the seminar at TSE.
Register by June 2: https://link.webropolsurveys.com/S/A6B6E6DF0172AE6A