Other emotions research projects at Turku School of Economics
The aim of the study is to discuss and explain cross-border M&A related emotions and how they are viewed in the media. Two Finnish M&As will be used as a comparative study in order to comprehend the phenomenon. Media is a tool of modern time communication, and it is natural that big M&As are reported and conversed openly within it. However, sometimes media can favor or be partial, having an effect on the outcome how information is appraised. This has raised the interest to research the effect of media on the overall outcome of how emotions in M&As are discussed and sensed, on both sides of the table.
As a result of the rapid growth of Internet, the importance and use of electronic communication channels has increased. The electronic negotiation channels have changed the traditional negotiation environment in a number of ways - creating both challenges and opportunities. Establishing mutual trust and understanding can be challenging for negotiators in virtual communication environment. As a result, there are many obstacles to overcome in order to be able to build trust. Especially, in the context of an M&A integration process it is crucial to establish trust in order to be able to negotiate even the sensitive issues virtually. The aim of the study is to explain how the use of e-negotiation channels influence the trust building in M&A processes and what kind of positive and negative consequences it might have on the success of the M&A integration process.