Keyword: Marketing

Study of ethics provides a new area for network research, one of the core research areas in the marketing discipline at TSE.

​MSSc Sanna-Mari Renfors ’s dissertation shows that the increasing popularity of online shopping clouds the salesperson’s role in personal sales work. The salesperson is expected to be a personal information source and to take part in the purchasing decision.

The team of students competed with a campaign they created in the Digital Marketing course. “Learning by doing really works”, says the winning team.

Honarary Doctor of Turku School of Economics, Professor Nicole Coviello, has been appointed visiting professor at Turku School of Economics for 2013‒2015.

A doctoral dissertation at Turku School of Economics, looking at the early years of companies in high tech sectors, has found that spin-offs created in business sectors which are closely related to those of their mother companies, are more successful at procuring resources for their development and can more easily overcome challenges.