Keyword: Marketing
Ethics in the spotlight at Turku School of Economics
Study of ethics provides a new area for network research, one of the core research areas in the marketing discipline at TSE.
Dissertation: Online Shopping Has Changed What is Expected of Salespeople
MSSc Sanna-Mari Renfors ’s dissertation shows that the increasing popularity of online shopping clouds the salesperson’s role in personal sales work. The salesperson is expected to be a personal information source and to take part in the purchasing decision.
A Student Team from the School of Economics is the Europe Winner of Google's Online Marketing Challenge
The team of students competed with a campaign they created in the Digital Marketing course. “Learning by doing really works”, says the winning team.
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Nicole Coviello Appointed Visiting Professor for 2013‒2015
Honarary Doctor of Turku School of Economics, Professor Nicole Coviello, has been appointed visiting professor at Turku School of Economics for 2013‒2015.
A dissertation sheds light on successful development strategies of young high tech companies
A doctoral dissertation at Turku School of Economics, looking at the early years of companies in high tech sectors, has found that spin-offs created in business sectors which are closely related to those of their mother companies, are more successful at procuring resources for their development and can more easily overcome challenges.