Best Paper Award to Harri Terho at the 2014 Winter AMA Conference
27.02.2014
Harri Terho’s paper “Customer Reference Marketing: Conceptualization and Link to Performance” won Best Paper Award of the Business-to-Business Marketing Track at the 2014 Winter AMA conference held in Orlando, Usa, 21 February‒23 February.
The co-author of the paper is Anne Jalkala from Lappeenranta University of Technology.
D. Sc. (Econ. & Bus. Adm.) Harri Terho is an Assistant Professor in Marketing at Turku School of Economics and a Collegium Researcher at Turku Institute for Advanced Studies.