Keyword: Marketing

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Dissertation: Internet Startups Try to Solve the Chicken-and-Egg Problem with Wrong Methods

29.01.2015

According to the doctoral dissertation by Joni Salminen, Internet startups face several interlinked problems: the solution to one problem soon leads to another. For example, lack of user-generated content and the introduction of fees for services that were previously free of charge can cause trouble for startups. The study offers various possible solutions to challenges faced by companies.

Dissertation: Networks offer a variety of resources for service innovation

29.01.2015

According to the doctoral dissertation by Helena Rusanen, companies that develop service solutions should make extensive use of networks formed by companies and organizations when searching for innovation resources, such as technological products, development environments, financing, experience in a specific business field, reference customers, or special expertise.