Discussion Forums abound with Product Innovations (Doctoral dissertation: Piia Haavisto, M.Sc. Econ. & Bus. Adm., 26 September 2014, International Business)
Companies should not be silent in discussion forums. The doctoral dissertation of Piia Haavisto, M.Sc. (Econ. & Bus. Adm.), introduces the concept of product innovation evangelists, who set the direction for discussions and maintain a positive tone.