Miia
Grenman
Biodiversity Unit of the University of Turku
D.Sc. (Econ. & Bus. Adm.)
Areas of expertise
Transformative consumer research (TCR)
consumer well-being
positive psychology
eudaimonic well-being
flourishing
meaning
good everyday life
wellness consumption and practices
wellness branding
Gen Z
Biography
D. Sc. (Econ. & Bus. Adm.), Marketing, Turku School of Economics (2019)
M. Sc. (Econ. & Bus. Adm.), Marketing, Turku School of Economics (2008)
BBA, International marketing, Turku Polytechnic (2004)
Research
I work as a postdoctoral researcher at the University of Jyväskylä (JSBE) in Academy of Finland's funded interdisciplinary and multi-year research project: Biodiversity Respectful Leadership (BIODIFUL). My research focuses on biodiversity-respectful flourishing life and Gen Z as future consumers and leaders.
I am also involved in Kone Foundation's funded three-year interdisciplinary and -artistic research project: Elonkirjon äänettömät (ELÄÄ).