Miia
Grenman
Biodiversity Unit of the University of Turku
D.Sc. (Econ. & Bus. Adm.)
Areas of expertise
Transformative consumer research (TCR)
consumer well-being
positive psychology
eudaimonic well-being
flourishing
meaning
good everyday life
wellness consumption and practices
wellness branding
Gen Z
Biography
D. Sc. (Econ. & Bus. Adm.), Marketing, Turku School of Economics (2019)
M. Sc. (Econ. & Bus. Adm.), Marketing, Turku School of Economics (2008)
BBA, International marketing, Turku Polytechnic (2004)
Research
I work as a postdoctoral researcher at the University of Jyväskylä (JSBE) in Academy of Finland's funded interdisciplinary and multi-year research project: Biodiversity Respectful Leadership (BIODIFUL). My research focuses on biodiversity-respectful flourishing life and Gen Z as future consumers and leaders.
I am also involved in Kone Foundation's funded three-year interdisciplinary and -artistic research project: Elonkirjon äänettömät (ELÄÄ).
Publications
An Evolutionary Psychological Perspective on Sport Consumption – Does Life History Theory Explain Demographic Differences in Sport Behavior among Young Adults? (2016)
Nordic Conference on Consumer Research
(O2 Muu julkaisu )
Tracking the emotional in consumption (2016)
Nordic Conference on Consumer Research
(O2 Muu julkaisu )
Branding the legacy of ‘The Flying Finn’ (2016)
Nordic Symposium on Tourism and Hospitality Research
(O2 Muu julkaisu )
Well-being and wellness tourism – Same, same but different? – Conceptual discussions and empirical evidence (2015)
Conceptual discussions and empirical evidence
Matkailututkimus-Lehti
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Well-being tourism experiences – Products and services to current and future tourists (2015)
Products and services to current and future tourists
Advances in Tourism Marketing Conference
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Measuring consumer experiences and enhancing personal well-being through self-tracking technology (2015)
(O2 Muu julkaisu )Portray of a wellness consumer – At the crossroads of health, luxury and sustainability? (2014)
Nordic Conferecence on Consumer Resarch
(O2 Muu julkaisu )
Wellness – Elämyksellinen hyvinvointikulutus haasteena kaupalle ja palveluliiketoiminnalle (2014)
Kulutustutkimus.Nyt
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Paradox of health and appearance in fitness culture - The usage of commercial fitness services among young adults (2014)
(O2 Muu julkaisu )Fitness as Leisure - Exploring Physical Activity through Consumption and Lifestyle. (2014)
ISA World Congress of Sociology
(O2 Muu julkaisu )