Aino is Professor of Marketing since 1999 at Turku School of Economics. She received her PhD in Marketing in 1995 and has since served in various academic positions at TSE e.g. as Vice-Dean responsible for research and doctoral education 2012-2019, and as associate professor at Helsinki School of Economics. Her studies have been published in international books and acknowledged journals including Journal of Management Studies, Journal of Business Research, Industrial Marketing Management, Journal of Personal Selling and Sales Management, and Journal of Service Management.

Since the early 1990’s Aino has been an active member in various national and international research networks (IMP-Group, ValueNet Consortium, and Nordic networks on Interorganizational Research and Relationship Dynamics, NorD). She currently sits on a number of editorial boards (IMM, JBIM) and has shortly visited Stanford University (SCANCOR), Manchester Business School, and Robinson College at Georgia State University. Aino’s current duties focus on doctoral education and scientific expert tasks.