The goal of the People-Powered Future of Food project is to accelerate change in the food production chain through personalisation of food, through empowerment and transparency for consumers and producers.
The project explores and develops understanding of current food personalisation solutions and market conditions, and explores consumers' future needs, aspirations, fears, and consumption patterns - outlining new personalisation concepts and business models.
The academic objective of the project is to develop research methods in futures research. In futures research, there is a need to develop consumer research alongside more traditional expert research. The project combines the perspectives of both consumer research and futures research. On the one hand, we chart trends in food consumption and changes in consumer behavior, and on the other hand, from the perspective of anticipation, we also work to develop solutions that meet the challenges of changing consumerism.
The research results will be applied in practice with the companies involved in the project: Invenire Market Intelligence Oy, Bullerobong Oy Ab, Oy Design Studio Muotohiomo Ab and Nemesys Ltd Oy Ab. Through business partnerships, we can apply forward-looking research to develop solutions and business opportunities for food personalization.
The project is funded by Tekes during 2017-2019.
Further information: Leena Jokinen and Riikka Saarimaa
