The Kaupunkinytky (Urban Nudging)
Description: The Kaupunkinytky (Urban Nudging) project investigates, through a multidisciplinary approach, user-acceptable, implementable, ethical, and effective ways of guiding people to make choices that promote their own health and environmentally friendly decisions, particularly in urban environments.
The study has three sub-projects:
- Survey: Examining acceptable behavior guidance methods among Finns
- Evaluation of ethical issues related to nudging
- Field test in collaboration with the city of Turku: Producing specific means for the city to guide its citizens towards healthier and more climate-friendly behavior and mobility.
Schedule: 1/2021-12/2022
Research partners: University of Turku, Faculty of Social Sciences (psychology & philosophy) and Turku School of Economics
Funding: Turku urban research program
