Climate Nudge
Description: The Climate Nudge project plans and executes climate nudges. Nudges are designed to guide individuals’ decision-making in such a way that they are able to retain their freedom of choice. Climate nudging looks at how to support individual choices that are climate-friendly, how to encourage such behaviour and how to make sustainable activities more efficient at both governmental and municipality levels. The use of climate nudging aims to reduce traffic emissions and strengthen carbon sinks in forests. The efficiency of nudging is evaluated in the project from ethical, economic and health perspectives, and acceptability and commitment analyses are carried out.
Schedule: Jan 2021 – Dec 2023 (first phase)
Research partners: University of Turku, University of Eastern Finland, Pellervo Economic Research PTT, Finnish Environment Institute, Finnish Institute for Health and Welfare
Other partners:
- Ministry of the Environment, Ministry of Agriculture and Forestry, Ministry of Social Affairs and Health, Ministry of Finance, Ministry of Education and Culture
- Cities of Helsinki, Vantaa, Espoo, Turku and Kuopio. Helsinki-Uusimaa Regional Council, HSL, HSY
- Forest Centre, Forestry associations Siikalakeus & Pyhäkala, MTK
- Trafi, HINKU network
Funding: Strategic Research Council
