Keyword: International Business

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IB blog: Country-of-origin image of Finnish food products

24.05.2022

How is Finland perceived in foreign markets and how do people around the world view Finland as a source for their food? This is what Juho Siikarla discusses in his international business master's thesis, which was supported by Suomen Ulkomaankaupan Edistämisrahasto (the fund for advancing Finnish foreign trade).