Keyword: International Business

The MarketVision project in the department of Marketing is organizing the 2nd Market Shaping Research Seminar with visiting scholar Professor Luis Araujo on

«Market studies and the concept of market practice»

Pan-European Institute's Research Manager Eini Haaja and Professor in international business Niina Nummela have studied how SMEs recognise collective international opportunities amidst changes in their business environment.

How is Finland perceived in foreign markets and how do people around the world view Finland as a source for their food? This is what Juho Siikarla discusses in his international business master's thesis, which was supported by Suomen Ulkomaankaupan Edistämisrahasto (the fund for advancing Finnish foreign trade).

How do organizational members perceive identity (dis)continuity during strategic change programmes?