Tuomas
Pohjola
Project Specialist, Development Projects
Links
Areas of expertise
Marketing
e-services
networks and tourism
Teaching
Marketing (wide range of topics), including dissertation supervision. Integrated teaching in open university & in other business diciplines' courses.
Research
Marketing, services and networks
Publications
A University’s Role in Engaging Stakeholders for Place-based Value co-creation (Presentation at the Industrial Marketing and Purchasing Conference 2024) (2024)
Industrial Marketing and Purchasing Conference
(O2 Muu julkaisu )
Towards Improving Public Outdoor Sports Facilities by Gamification for Well-Being (2024)
International convention on information and communication technology, electronics and microelectronics, International Convention on Information and Communication Technology, Electronics and Microelectronics
(A4 Vertaisarvioitu artikkeli konferenssijulkaisussa)
From global Doughnut sustainability to local tourism destination management (2024)
Menadzment u hotelijerstvu i turizmu
(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä )
Johdanto - kestävän siirtymän alueellisia haasteita ja mahdollisuuksia (2024)
(D2 Artikkeli ammatillisessa kokoomateoksessa)Enlivening a place brand inclusively: evidence from ten European cities (2024)
Place Branding and Public Diplomacy
(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä )