Rami
Olkkonen
Professor, Marketing
Links
Publications
How Can Personas Support Online Advertising Process? Proposing ‘Persona-Based Online Advertising Optimization (2023)
European Marketing Academy Annual Conference, Proceedings of the European Marketing Academy
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
The underexplored potential of intertextuality in advertising (Presentation at The 21st International Conference on Research in Advertising (ICORIA) 2023) (2023)
International Conference on Research in Advertising
(O2 Muu julkaisu )
How Can Intelligent Persona Features Support Online Advertising Work? (2023)
International Conference on Advances in Computer-Human Interactions., International Conference on Advances in Computer-Human Interactions
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
The realness of fakes: Primary evidence of the effect of deepfake personas on user perceptions in a design task (2023)
International Journal of Human-Computer Studies
(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä )
CRM system implementation and firm performance: the role of consultant facilitation and user involvement (2022)
Journal of Business and Industrial Marketing
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
The impact of firm-level and project-level it capabilities on CRM system quality and organizational productivity (2021)
Journal of Business Research
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Roughing out a Sobering (?) Research Paradigmatic Schema for Marketing and other Social Phenomena Studies (2020)
(Kirjan tai muun kokoomateoksen osa (B2))“Shopping for Items” or “Partnering for Performance”? A framework of purchasing practices for value co-creation in post-outsourcing buyer–supplier relationships (2018)
Journal of Business and Industrial Marketing
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Minne menet, markkinointitiede? (2018)
(Kirjan tai muun kokoomateoksen osa (B2))With or without super platforms? Analyzing online publishers’ strategies in the game of traffic (2018)
International Conference on Social Informatics, Lecture Notes in Computer Science
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))