My dissertation addresses the cultural neo-production process as an example of how a sustainable and enduring product relationship is formed. The cultural neo-production process consists of the interplay and alternation between planned obsolescence and revivification during a product’s life cycle. The purpose of planned obsolescence is to limit the product's use and functionality, and in this process, its role is to remove the product from the market. Revivification, on the other hand, is based on nostalgia-driven revival and reintroduction of past products into the market.

I examine this process through the example of the Kimble board game. Through Kimble, the key elements of the cultural neo-production process are revealed, including history, enduring features, and changes, as well as the object’s biographies and usage culture. Additionally, Kimble reflects the preliminary terminology of the cultural neo-production process, shaping the structure, stages, and conditions of the process—what is minimally required for the process to occur. I argue that planned obsolescence is not a necessary part of the process.

In my dissertation, I construct a model of the cultural neo-production process, which can be utilized as a tool for both research and product development. My research in this area continues with product comparisons and further development of the model. I am particularly interested in testing it as a basis for emotional sustainability, whether or not it could help us form longer lasting relationships with our products. 

Other areas of interest to me include material culture, consumption, sustainable development, board games and game culture, as well as media archaeology.