Kaisa Aro profile picture
Kaisa
Aro
Doctoral Researcher, Pori Unit

Contact

+358 29 450 2909
+358 50 304 1720
Pohjoisranta 11 A
28100
Pori

Research

The aim of my study is to understand the phenomenon of brand love in the context of destination brands. The study will hopefully cotribute to the marketing and tourism research and academic conversation of emotional branding, brand love and destination branging. 

Key words: Brand love, Destination brand love, destination branding, tourism

Publications

Sort by:

Rakkaus on rikkaus (2019)

Säikeitä
Kaisa Aro
(Yleistajuinen artikkeli tai blogikirjoitus (E1))