Bidyut Balo profile picture
Bidyut
Balo
Doctoral Researcher, Marketing
M.Sc., MBA
Service Research, Customer Experience, Journeys, Customer Experience in Sustainability Context

Biography

Bidyut Kumer Balo is a Doctoral Researcher in Marketing at the Turku School of Economics, University of Turku. 

Research

My PhD research is centered on service research, with a specific focus on the role of customer experience in sustainability contexts. My broader research interests include customer experience, customer/consumer journeys, and customer engagement.